Founded in 1968, singapore pools is Singapore’s legal lottery operator. Its aim is to provide a legal avenue before betting, to curb illegal gambling syndicates and channel surplus funds towards charitable causes. It also seeks to enhance the public’s awareness of responsible gaming, including through promoting responsible betting to its customers.
Its IT strategy is focused on building an open and flexible technology platform. The company launched digital channels and a mobile platform for Singapore Pools customers to onboard, manage their accounts and bet online. In addition, it collaborates with the government and other stakeholders on combating illegal gambling activity. Its work includes holding forums jointly with the Institute of Policy Studies, and playing a major role in inaugurating the nation-wide Safer Play Awareness Week programme. It is also working with the National Crime Prevention Council to dovetail responsible gaming messaging into anti-illegal gambling messages.
In the past financial year, bets placed with Singapore Pools amounted to $12.2 billion, the highest turnover ever recorded by the company. This was attributed to the popularity of 4-D, Toto and Singapore Sweep games, where a small bet can lead to big wins. The growth in sports betting was also attributed to the large number and variety of football matches that bettors can place bets on.
The company is a member of the World Lottery Association, and has attained its highest global level of certification for the Responsible Gaming Framework in 2012. In August 2018, it was awarded an Employer of Choice Award by Human Resources Director Asia. The award recognises companies that have best-in-class practices in recruiting, developing and retaining staff.
The website of the Singaporepools online sportsbook is user-friendly and compatible with a range of Android gizmos and devices. The site offers multiple payment options for depositing and withdrawing money from a bettors’ user account. Users can also make bets using the mobile app, which has a comprehensive betting interface and features. The site also provides a live chat feature for bettors to contact customer support agents if they are having any issues. The customer support team is available around the clock. The chat service is fast and efficient, and the representatives are knowledgeable about all aspects of sports betting.